A construction site with workers in safety gear, including helmets and vests. One worker is raising his hands in a warning gesture. The image has safety messages about construction safety and awareness.

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THE NEED

THE PURPOSE

A construction site with three workers in safety vests and helmets, two helping a third who has fallen into an open excavation. Red "Danger" tape surrounds the area, and there is a sign that reads "Danger: Open Excavation Keep Out." The bottom of the image contains safety messages and icons emphasizing hazard awareness, vigilance, mutual watchfulness, and safety starting with oneself. The overall message questions the importance of heeding safety warnings.

THE S0LUTION

Emergency responders attend to a person lying on a stretcher at a construction site, with others standing nearby. The scene emphasizes safety and alertness, with text advocating for hazard awareness to prevent tragedies.

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THE DEPLOYMENT

An infographic explaining the concept of a Spot-Man safety persona for workers, with sections on being mindful, awareness, and nudging. The infographic features icons, a construction helmet with a face sticker labeled 'you', and a construction site background at sunset.
A safety awareness infographic with a sunset construction site background. It emphasizes the importance of spot-man safety protocols and personal responsibility in preventing incidents.

the IMPACT YOU

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